A SOUTH Essex company which makes hand-crafted pub chalkboards is enjoying the limelight – in Simon Pegg and Nick Frost’s new movie, the World’s End.

The film is based around a group of friends who reunite after 20 years for a pub crawl.

Director Edgar Wright approached Chalkboard Signs, based at the time in Heath Road, Billericay, to make the signs he needed for the movie.

The business, which is now based in Priory Crescent, Southend, spent four months making the signs to lend the bars in the Universal Studios film an authentic look.

Chalkboard’s director, chief designer and signwriter Carrie Croud said: “I think they chose us because we’re the only company that actually does detailed designs for our customers and sends them straight to them.

“The director had some specific fonts he wanted to see.

“It was such an honour to be asked to design and write the chalkboards for this film.

“We are huge fans of Simon Pegg, so to be part of something he has written and starred in is amazing.

“We can’t wait to see the film, and our chalkboards, on the big screen.”