HOLLYWOOD comedy star Sacha Baron Cohen is in Tilbury filming.

Pictured with mod-like hair cut, in a retro England shirt, three-quarter length jeans and socks and sandals, Baron Cohen is shooting for his new film Grimsby on Dock Road.

The film tells the story of an undercover agent, played by Ian McShane, who is the estranged brother of a football hooligan played by Baron Cohen.

Echo: Sacha Baron Cohen

Sacha Baron Cohen in Tilbury - pic: @dmkyeeha)

The Bruno and Borat star, who shot to global fame as Ali G, is in Tilbury today and tomorrow.

Tilbury has been transformed into 1980s Grimsby for the film, with shopfronts in Dock Road having their fascias replaced.

The film, due for release in September 2015, also stars Johnny Vegas and Baron-Cohen's wife Isla Fisher.

It was announced earlier today that Penelope Cruz is also joining the cast.

Tweeters in the town posted pictures of the star dashing down the steps at Tilbury station.

Echo: Sacha Baron Cohen

Action: Baron Cohen filming in Broadway (Pic: @Faizalakindele)

Parking restrictions are in place on Dock Road and Calcautta Road. Dock Road is being controlled by traffic lights for intervals while filming continues.